Gracie Fitzgerald. Copywriter.

Creativity.

Curiosity.

Energy.

Passion.

 

In this line of business, there’s no place for boring. I center my work (and life in general) around these four pillars.

The first is creativity – the natural drive to be original, imaginative and to produce artistic work. The second is curiosity, one must know what’s already out there to be able to push beyond. Next, energy. What are creativity and curiosity without a powerful spirit to push them forward? This spirit becomes one’s voice or tone that inspires, engages or connects. Finally, passion drives everything humans do – and without it, we’d all be terribly…boring. See what I did there?